With the accumulated experience from first global week for actions organized by Rwanda NCD Alliance in Rwanda in 2018, Rwanda NCDA dedicated one week long (2nd -8th September 2019) for media and youth engagement in prevention and control of NCDs. The overall goal of the week is to create increased awareness and government action on NCDs by facilitating media (TV, newspapers etc.) to do special features on PLWNCDs and NCDs in general.

We have chosen to engage the media because of its powerful potential to impact on awareness and advocacy. Media has the power to inform a large population in a variety of accessible ways, to change perceptions and contribute to social and behavior change by setting the agenda and focusing public interest on a particular issue.

We acknowledge that young people are the ones to change the mindset, understand the role of everyone and work together from different disciplines to solve health problems the society is facing. They must be the change agents who should go back to the community, create awareness and educate the general population about living styles for them to make informed decisions to human security in the future